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The campaign should have known AT THE VERY LEAST not to use the same color background as a major party candidate and for the same office. Forrester has used this background color and sign design for his earlier Senate campaign as well as his recent primary campaign. Thus, the Pawlowski campaign had to be on notice that they should not use this colour. How could they be so careless and wasteful? Typical.

Politics 101.

Perhaps you need glasses. The signs were not in cursive?

http://pawlowski2005.org/yardsign.jpg

I do agree that they could have been improved on though. I think bigger letters would have been good. And I think that dark letters on a white background would stand out much better.

Jay

There are the ususal political signs trumpeting the various candidates for both state wide and local offices. Forrester and Corzine were ominipresent, and their signs are clearly readable and distinguishable from all the others.

In only one county did I actually see any Pawlowski signs: a few in Monmouth County in and around the Cream Ridge Golf Course area. No surprises there.

The signs I spotted were located on Route 539 in an area where the speed limit was about 50 mph. At first, I couldn’t actually read the signs, as the lettering was too small to be read by cars going the speed limit on that road, and the candidate’s name and party affiliation were written in cursive, not block print! Not only that, but the signs were otherwise indistinguishable from the Forrester signs, as they were both dark green in the background and monochromatic. Whatever color the lettering was, it didn’t stand out. I had to slow down to identify the name of the person on the sign.

Everyone who has ever been involved in a state-wide political campaign knows that cursive is an absolute no-no on political signs unless you intend to use such signs on lawns and side streets only, and only if you intend a wide distribution. And you need signs with large letters and a distinctive, colorful background, particularly if you are a third-party candidate with an identification/visibility problem.

If the Pawlowski campaign had, as a matter of campaign strategy, planned to design and exhibit a lawn or road sign that could be hidden in broad daylight, they couldn’t have done a better job than with the one they purchased. It appears that they puchased signs with an eye toward helping Forrester’s visibility.

They certainly didn’t improve their own with those signs.