Last updated on July 4, 2023
What results can one expect from direct mail? Regardless of your political inclinations, we call the attention of readers to Richard Viguerrie’s how-to manual on doing politics. His book GoBig as seen at https://www.gorightgobig.com/ is largely applicable to any political group.
Viguerrie in the associated blog gives us interesting numbers on direct mail fundraising. He estimates that he will “…mail over 300,000,000 postal letters in the 2023-2024 election cycle for 40+ clients who will receive over 7,000,000 donations from over 2,500,000 unique donors.”
That is, the donation return rate from the master of direct mail fundraising is 2.3%, and the average donor will make not quite as many as three donations.
