Political Cycle in Full Swing

For various reasons, I am on a large number of political email lists. Some are quite conservative. Some are far to the left. However, they have a feature in common. We are 16 months from November 2024. Nonetheless, they have all gone to high intensity fundraising for the next Federal elections, the ones in 2024. From some sites, I receive an email a day.

We may contrast this with the third parties with which I am in contact. From them, I receive an occasional fundraising email. They remain in the sleepy period between election cycles.

No matter which party you support, money is the life’s blood of politics. If your party is not raising money at every opportunity, its chances of being visible next year are poor. As Richard Viguerrie has explained, time and again, the thicker a fundraising letter is, the more money it will raise, so long as it makes clear how your donation will be spent and how your last donations were spent.

There is a principle in chess: Every move should serve several purposes. That’s true in political fundraising mailings, too. Every letter should have three purposes. It should raise money. It should educate your supporters. It should incite activism. That’s good, fat, fundraising letters.

Are your national, state, and local party groups and clubs raising money? Are they organizing for ballot drives in 2023 and 2024? You should find out. If the answer is ‘not’ you should say ‘why not’.